Doce Aroma – Branding, visual menu and digital presence

Visual concept and complete creative brief for the Doce Aroma website and digital menu, including realistic food imagery and hero background direction.

I developed the visual direction and image brief for Doce Aroma, defining a realistic photography style for stuffed potatoes, shawarmas, tapiocas, acai and an elegant hero background for the site. The material was designed to communicate quality, appetite appeal and a distinctive brand identity across the digital presence.

The core challenge here was not just building a polished interface. It was designing a flow that fit the real business context, reduced operational noise and turned a fragmented process into something clearer, faster and more reliable.

That usually means aligning customer service, decision-making, record keeping, automation and follow-up under one coherent logic. In other words: making the product support the operation, not the other way around.

I developed the visual direction and image brief for Doce Aroma, defining a realistic photography style for stuffed potatoes, shawarmas, tapiocas, acai and an elegant hero background for the site. The material was designed to communicate quality, appetite appeal and a distinctive brand identity across the digital presence.

• Defined the identity and visual references
• Created prompts and direction for image generation
• Organized the material for use across the site and menu

If you want to build something like this or reorganize an operation that still depends too heavily on manual work, overloaded customer service or a confusing interface, this is exactly the kind of project where I usually create the most value.