Skip to content
Software for real-world operationsfield log / 2026

Julio Betoni builds systems, automation and AI for operations that outgrew improvisation.

I usually come in when customer service, CRM, internal workflows or the product itself need more clarity, speed and operational discipline than the current setup can support.

12
Published cases
06
Live projects
05
Delivery categories
entry signal
When it makes sense to bring me in
signal 01Operations slowed down by manual work, rework and poor visibility across the flow.
signal 02Customer service spread across WhatsApp, calendars, team handoffs and disconnected tools.
signal 03A digital product that works, but still does not make its value clear or build enough trust.
signal 04An AI request that only makes sense if it is tied to real rules, context and process.
Best-fit engagements

Where I usually create the most leverage

Less generic promise, more software built around the real business routine.

Operations, workflow and backoffice

Systems that organize orders, calendars, CRM, billing, queues and operational visibility without turning into decorative software.

Customer service, triage and AI automation

WhatsApp, voice, qualification, routing and useful automation when the bottleneck is response time and human handoff.

Digital product with more clarity

UX, copy, screen structure and narrative that help users understand value faster and use the product with less friction.

Architecture that can evolve

Stack, database, integration and deployment choices designed to grow with real business rules, operational history and unavoidable dependencies.

Delivery method

How the work moves from conversation to a real system

Diagnosis, architecture and implementation need to stay connected from day one.
Step 01

Bottleneck diagnosis

I map where the operation breaks down, which stage consumes the most energy and what type of system will actually unblock the routine.

Step 02

Flow architecture

I turn that into flows, interfaces, integrations and product rules so the result is not a cosmetic patch or disconnected automation.

Step 03

Delivery with hardening

The implementation needs to come out usable, traceable and ready for production, not just polished in a demo.

Featured projects

Featured proof, led by Flion

AI & Agents2026MVP

Flion – Agentic super app with plugins, skills and automations

Chat with @ plugins/skills, role agents, browser dock, automations and release gates

Context

Agentic super app for operating AI work in one cockpit: chat with @ plugins/skills, role agents, browser dock, recurring automations, operational memory and release gates.

Node.jsJavaScriptMCP-style toolsSuper app architecture
  • Public agentic super app with chat-based plugins, skills and automations
  • @ mentions, / commands, role agents, browser dock and permission-aware execution
  • Runnable Data Cloud slice proves MCP-style tools, QA gates and release evidence
AI systems architect & full-stack developer
View full case study
product screen
Flion — Home workspace com chat, contexto, plugins e dock
Featured project
Flion – Agentic super app with plugins, skills and automations
AI & Agents
Landing Page2026MVP

RealFace – Cinematic web experience for an urban creative house

Immersive landing with video frames, cultural direction and an AI-assisted visual pipeline

Context

Cinematic web experience positioning RealFace as an urban creative house, using video-to-scroll movement, physical house scenes and a visual narrative for sound, image, brand, fashion, sportlife and live culture.

ReactTypeScriptViteTailwind CSS
  • Cinematic web experience for an urban creative house
  • Video-to-scroll frame sequence with AI-assisted visual production
  • Brand, sound, fashion, sportlife and live culture turned into physical scenes
Creative direction, frontend developer & cinematic pipeline architect
View full case study
product screen
RealFace — Fachada Culture House em frame cinematográfico
Featured project
RealFace – Cinematic web experience for an urban creative house
Landing Page
SaaS2024Live

EletroFix Hub Pro – End-to-end platform for service operations

ERP, AI and WhatsApp for appliance repair operations (Fix Fogoes)

Context

End-to-end platform for appliance service operations, combining AI-assisted WhatsApp scheduling, work orders, technician dispatch, finance, warranty workflows and a PWA for field teams.

React 18TypeScriptViteTailwind CSS
  • The service operation consolidated into one structured flow
  • AI + WhatsApp connected to scheduling and work orders
  • PWA for technicians and partner workshops in the field
Full-stack developer & systems architect
View full case study
product screen
EletroFix — Dashboard
Featured project
EletroFix Hub Pro – End-to-end platform for service operations
SaaS
SaaS2026Live

Imovex – CRM-first SaaS for real estate operations

CRM, WhatsApp and voice with assisted activation and controlled rollout

Context

Multi-tenant SaaS for real estate teams, with controlled onboarding, CRM-first self-serve, assisted WhatsApp activation and billing tied to plans, limits and usage.

ReactTypeScriptFastifySupabase
  • CRM-first with assisted activation instead of inflated channel promises
  • Controlled rollout with tenant-by-tenant onboarding
  • Billing and usage visibility reinforce the real SaaS model
Product creator, product architect & full-stack developer
View full case study
product screen
Imovex — Dashboard
Featured project
Imovex – CRM-first SaaS for real estate operations
SaaS
Read by context

Breadth without losing depth

Each case tackles a different bottleneck: service operations, CRM, consulting, media operations, agent systems or digital economy.
Agentic super app

Flion

AI workspace with @ plugins, skills, role agents, browser dock, automations and release gates, published as a sanitized public demo.

@ plugins/skillsRole agentsRelease gates
Appliance service

Fix Fogoes — EletroFix Hub Pro

Operational ERP with AI, WhatsApp, calendar, work orders and technician routing, built to pull customer service out of improvisation.

WhatsApp + AIOrders and calendarTechnician routing
Real estate

Imovex

CRM-first system for real estate operations, with controlled onboarding, tenant-level WhatsApp and positioning aligned with the actual state of the product.

CRM-firstVoice and WhatsAppCompany-level billing
Media and operations

Fix Ads Ops

Google Ads operating loop with heartbeat checks, vault-based memory and guardrails for responsible automation.

Daily heartbeatAction queueAI summaries
Canvas-first consulting

Briefing Consultoria

Diagnostic app by department that maps bottlenecks, surfaces AI opportunities and turns consulting sessions into an actionable roadmap.

Department diagnosticsCanvasExecutive roadmap
Digital economy

Krouva

TCG backend with boosters, wallet, inventory and marketplace logic built to protect the economy, balances and item ownership.

WalletP2P marketplaceEconomic observability
Tools that enter the game

Stack & Skills

Stack choices guided by context, operations and maintainability.
ReactTypeScriptPythonSupabaseFastAPINodeTailwindOpenAIRailwayPWAAutomationUX/UI
Positioning

When the conversation goes deeper

I am most useful when the problem does not fit a ready-made template: operational friction, messy customer service, broken scheduling, underused CRM, expanding business rules or a digital product that needs to make its value clearer. From there, I organize the flow, shape the interface, connect the parts and turn the problem into software people can actually use.

Three delivery principles
Less operational friction, clearer flow and clearer accountability.
Interfaces that help people decide, not just look impressive.
AI and automation only where there is real gain in time, consistency and quality.
Final call

If you need to turn a messy operation into a system that is clearer, more efficient and more reliable, that is exactly the kind of problem I like to take on.

I can contribute on both sides of the work: product and UX, as well as backend, integrations, automation and applied AI.

SaaS with real operations behind it
Automation grounded in business context
UI built for use, clarity and conversion